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Behavior Studio
G Gap: mind the other generation
Dr. Soyer gives informative and entertaining talks on experience, decisions, creativity and behavior.
Behavioral science talks at Soho House. 

Lectures and workshops designed for Executives, EMBA, MBA, MSc. Finance, MA Entrepreneurship, BA Business, and general public. 



  • Behavioral Decision Making

  • Creativity & Ideation

  • Mastering Experience and Intuition


Dr. Soyer consults on customer, manager, employee experience, decisions, creativity and behavior.  


The processes involve: 

  1. Identifying and prioritizing organization-specific innovative behavioral strategies, 

  2. Customizing and testing solutions based on scientific methods and field evidence.


HAZ - Music project with an album on the way

Story & Music - Literary project with an ebook on the way

Siete Colinas - International band (shelved, 2012)

Iyifon - Pro-social telecom project (shelved, 2010)

In the morning of a day - Climate change platform (defunct, 2009)


Dr. Soyer is a behavioral scientist in the Business Faculty of Ozyegin University, Istanbul. 

His research focuses on experience, judgment and decision making. He’s interested in creating tools and mechanisms that aid individuals in making better decisions and improve their learning.

Scholarly publications

Hogarth R. M., & Soyer E. (2016). Kind and wicked experience in marketing management. Journal of Marketing Behavior, 2, 81-99.

Soyer, E., & Hogarth, R. M. (2015). Learning from experience in nonlinear environments: Evidence from a competition scenario. Cognitive Psychology, 81, 48-73.


Hogarth, R. M., Lejarraga, T. & Soyer, E. (2015) The two settings of kind and wicked learning environments. Current Directions in Psychological Science, 24, 379-385.


Hogarth R. M., & Soyer E. (2015). Communicating forecasts: The simplicity of simulated experience. Journal of Business Research, 68, 1800-1809


Hogarth R. M., & Soyer E. (2015). Providing information for decision making: Contrasting description and simulation. Journal of Applied Research in Memory and Cognition, 4, 221-228.


Soyer, E. (2015) Uygulama ve Politika Gelistirme (Nudges and policy applications). In Neyse et al (Eds.) Ikisatta Davranıssal Yaklasımlar (Behavioral Approaches in Economics). Imge. (In Turkish)


Hogarth R. M., & Soyer, E. (2015). Improving judgments and decisions by experiencing simulated  outcomes. In Wilhelms, E. A., & Reyna, V. F. (Eds.)  Neuroeconomics, Judgment, and Decision Making. Psychology Press.


Hogarth R. M., Mukherjee, K., & Soyer, E. (2013). Assessing the chances of success: Naïve statistics vs. kind experience. Journal of Experimental Psychology: Learning, Memory and Cognition, 39, 14-32.


Soyer, E., & Hogarth, R. M. (2012). The illusion of predictability: How regression results mislead experts. International Journal of Forecasting, 28, 695-711.


Soyer, E., & Hogarth, R. M. (2011).The size and distribution of donations: Effects of number of recipients. Judgment and Decision Making, 6, 616-628.


Hogarth, R. M., & Soyer, E. (2011). Sequentially simulated outcomes: Kind experience vs. non-transparent description. Journal of Experimental Psychology: General, 140, 3, 434-463.


Soyer, E., & Hogarth, R. M. (2015). The golden rule of forecasting: Objections, refinements, and enhancements” Commentary on “Golden rule of forecasting: Be conservative” by Armstrong, Green, and Graefe (in press), Journal of Business Research, 68, 1702-1704.


Soyer, E., & Hogarth, R. M. (2012). Response to commentaries on “The illusion of predictability: How regression results mislead experts.” International Journal of Forecasting 28, 719-721.