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Emre Soyer, PhD

Behavioral scientist, founder of SOYER Decision Advisory.

Talks, workshops, consultancy on decision making & negotiations.

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Business School Collaborations

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Adjunct Professor of Decisions Sciences at INSEAD

Executive, EMBA, MBA sessions on Management Decision Making & Negotiations.

Faculty website: https://www.insead.edu/faculty/emre-soyer

Visiting Professor of Behavioral Science

Bayes Business School, TUM, SDA Bocconi, USI Lugano, EDHEC

Executive sessions on Strategic & Creative Decision Making.

Alumni events on decision making

Harvard Business School, Chicago Booth, London Business School, Toronto Rotman, UNC Kenan-Flagler, Georgetown McDonough, IIM Bangalore, & others.

Applied Publications

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The Myth of Experience, with Robin Hogarth     (Amazon, Goodreads)

Why we learn the wrong lessons and ways to correct them.

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Conversation with David Epstein on how to get better at learning from experience

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  • Fooled by Experience - HBR

  • Stop Reading Lists of Things Successful People Do - HBR

  • Don't Learn the Wrong Lessons from Failure - HBR

  • Don't Let a Good Story Sell You on a Bad Idea - HBR

  • A Picture's Worth a Thousand Numbers - HBR

  • Using Simulated Experience to Make Sense of Big Data - MIT SMR

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More articles, blogs, puzzles, videos at www.decidewiser.com

SOYER Decision Advisory

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Co-founder
Mehmet U. Soyer

Advisor
Robin Hogarth, PhD

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Partner
Faruk Atasoy

Operations
Ipek Aktar, PhD

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Developer
Bora Alp Arat

SOYER Decision Advisory

SOYER Decision Advisory

References & Testimonials

Companies we worked with include Airbnb, BBVA, EY, Beam Suntory, BIP, Google, Grant Thornton, ING, Microsoft, Pfizer, Shell, Tata Group, TBWA, Turkish Airlines, ...

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Emre understood our way of doing things, enriched our vision on data-based decision making, and provided applied ideas based on scientific evidence. Strongly recommended to deal with both known and unknown unknowns.

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Challenges you to confront preconceived wisdom and best practices by offering compelling evidence on why decision making can so often go wrong. I would recommend to those who want to improve decision making, and learn how experience can cloud judgments.

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Eye opener! Very insightful for managers. You won't look at decision making the same way again.

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Interesting and inspiring! Challenges many assumptions and ideas that we take for granted in our daily and professional life, which dangerously end up trapping (or even worse misleading) our decisions.
 

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The Decision Professionals in Shell had two sessions with Emre on biased or distorted experiences and their impact on the business. Emre is a very enthusiastic and accomplished speaker, and these sessions were very well received.

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Indispensable to managers, who want to understand, predict, and improve their own and others’ decisions. I'd recommend to all types of organizations.
 

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Selected comments from executive sessions

  • Fantastic speaker! Really great at making it interesting and challenging thoughts and ideas.

  • Charismatic, enthusiastic, accessible, extremely knowledgeable – very enjoyable and useful.

  • Rarely have we learned such an enormous amount in such a short period of time having so much fun.

  • Very interesting. Lots of conceptual material and very well balanced with good insights. Humorous and  personal.

  • Excellent, exciting, makes me think wisely and would recommend my teammates to attend one of his sessions.

  • Emre is one of the best educators I have ever met. He has a masterful grasp of his subject, and used modern methods to translate the teachings. This is the gold standard of presenting a module.

  • One of my favorites at INSEAD! Thank you for everything. Highly engaging, interesting, knowledgeable, funny and relevant. Very good combination of theoretical and research background as well as practical implementation.

  • There are so many things that are instantly applicable to my organization and so many ideas and approaches that I can implement, trial and test.

Academic Publications

  • Hogarth R. M., & Soyer E. (2021). Regression to the mean: Experimental evidence and a proposed heuristic. Decision, 8(3), 133.

  • Soyer, E., Pauwels, K., & Seggie, S. H. (2019). Big and lean is beautiful: A conceptual framework for data-based learning in marketing management. Review of Marketing Research, 16, 63-83.

  • ​Seggie, S., Soyer, E., & Pauwels, K. (2017). Combining big data and lean startup methods for business model evolution. AMS Reivew, 7(3-4), 154-169.

  • ​Hogarth R. M., & Soyer E. (2016). Kind and wicked experience in marketing management. Journal of Marketing Behavior, 2, 81-99.

  • Soyer, E., & Hogarth, R. M. (2015). Learning from experience in nonlinear environments: Evidence from a competition scenario. Cognitive Psychology, 81, 48-73.

  • Hogarth, R. M., Lejarraga, T. & Soyer, E. (2015) The two settings of kind and wicked learning environments. Current Directions in Psychological Science, 24, 379-385.

  • Hogarth R. M., & Soyer E. (2015). Communicating forecasts: The simplicity of simulated experience. Journal of Business Research, 68, 1800-1809

  • Hogarth R. M., & Soyer E. (2015). Providing information for decision making: Contrasting description and simulation. Journal of Applied Research in Memory and Cognition, 4, 221-228.

  • Soyer, E. (2015) Uygulama ve Politika Gelistirme (Nudges and policy applications). In Neyse et al (Eds.) Iktisatta Davranıssal Yaklasımlar (Behavioral Approaches in Economics). Imge. (In Turkish)

  • Hogarth R. M., & Soyer, E. (2015). Improving judgments and decisions by experiencing simulated  outcomes. Neuroeconomics, Judgment, and Decision Making. Psychology Press.

  • Hogarth R. M., Mukherjee, K., & Soyer, E. (2013). Assessing the chances of success: Naïve statistics vs. kind experience. Journal of Experimental Psychology: Learning, Memory and Cognition, 39, 14-32.

  • Soyer, E., & Hogarth, R. M. (2012). The illusion of predictability: How regression results mislead experts. International Journal of Forecasting, 28, 695-711.

  • Soyer, E., & Hogarth, R. M. (2011).The size and distribution of donations: Effects of number of recipients. Judgment and Decision Making, 6, 616-628.

  • Hogarth, R. M., & Soyer, E. (2011). Sequentially simulated outcomes: Kind experience vs. non-transparent description. Journal of Experimental Psychology: General, 140, 3, 434-463.

  • Soyer, E., & Hogarth, R. M. (2015). The golden rule of forecasting: Objections, refinements, and enhancements” Journal of Business Research, 68, 1702-1704.

  • Soyer, E., & Hogarth, R. M. (2012). Response to commentaries on “The illusion of predictability: How regression results mislead experts.” International Journal of Forecasting 28, 719-721.

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