Decide wiser.

Decisions make or break us.

Improving decision making skills in an organization

  • increases stakeholder satisfaction

  • boosts sustainable growth

  • ensures resilience against crises

without requiring a drastic change.


Strategic & Creative Decision Making
For Today's & Tomorrow's Leaders



Managers make decisions to obtain desired outcomes under risk, uncertainty, and resource constraints. They rely on experience, intuition, data, creativity, and cooperation. Yet all these decision factors are unexpectedly prone to hidden traps, systematic mistakes, narrow perspectives, and manipulations, which lead to losses and shortfalls.

Based on extensive experience and expertise through collaborations with global corporations and world-class business schools, SOYER Decision Advisory offers talks, workshops, and consultancy in behavioral and decision sciences to improve the decision skills of current and future leaders in an organization. The services are designed to be thought-provoking, solution-oriented, and immediately applicable to a wide range of decision processes, without requiring drastic changes in existing strategies.

Decision Making

Sustain growth by reducing mistakes in judgments and boosting valuable insights


Save time, money, and effort by refining decision processes to improve profitability

Better understand, predict, and influence customer and employee behavior

Avoid data and experience traps to gain correct and actionable decision insights

Enhance decision synergies across different levels and departments



Sessions and meetings on decision making and behavioral science tailored to your organizations’ needs.

General content

Intuition & Influence - Improving decisions and managing behavior

Experience & Data - Learning the right lessons and avoiding traps

Risk & Uncertainty - Statistical reasoning and detecting threats

Creativity & Insights - Improving options and identifying opportunities

Groups & Cooperation - Improving decisions through team dynamics

Special topics

Decisions with Data

Customer-centric Decisions

Decision Independence

Decisions Under Crisis

Habits & Decision Systems

Tailored projects

Customized AMA. Series of interactive Ask Me Anything sessions that provide answers to decision related questions on topics selected by the organization.

Senate of Managers. A decision forum designed to optimize problem solving skills, cooperation, and creativity of mid/high management.

Decision Performance Measurement. A measurement tool that allows companies to refine their decisions by measuring various factors affecting decision processes.


Companies we worked with include Airbnb, BBVA, EY, Beam Suntory, BIP, Google, Grant Thornton, ING, Pfizer, TBWA, Turkish Airlines.

Business schools where we provide executive sessions include INSEAD, Bayes London, TU Munich, SDA Bocconi, EDHEC, ESSEC, MIP, USI Lugano.


Emre understood our way of doing things, enriched our vision on data-based decision making, and provided applied ideas based on scientific evidence. Strongly recommended to deal with both known and unknown unknowns.

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Challenges you to confront preconceived wisdom and best practices by offering compelling evidence on why decision making can so often go wrong. I would recommend to those who want to improve decision making, and learn how experience can cloud judgments.

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Interesting and inspiring! Challenges many assumptions and ideas that we take for granted in our daily and professional life, which dangerously end up trapping (or even worse misleading) our decisions.

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Eye opener! Very insightful for managers. You won't look at decision making the same way again.

Indispensable to managers, who want to understand, predict, and improve their own and others’ decisions. I'd recommend to all types of organizations.

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