Decisions make or break you.
Strategic & Creative Decision Making

Scientific strategies and methods to reduce errors and increase insights of decision makers and organizations

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Download the booklet for services, products and methods

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Exclusive web app for refining decisions.

Upcoming book in 2020

on decisions from experience

with Robin Hogarth

Benefits for Organizations

Sustaining growth by reducing mistakes and increasing insights

Building resilience to unexpected crises by adapting to uncertainty

Solving problems and reducing costs by harnessing wisdom of crowds

Improving customer and employee satisfaction through behavior design

Setting up incentive schemes for opportunity generation and recognition

Achieving and maintaining a cooperative and creative work environment

Dr. Emre Soyer has founded SOYER Decision Advisory to improve decision processes and outcomes of people and organizations. The primary values of the Advisory are honesty, fairness, accountability, sustainable improvement, passion, fun, quality, and simplicity.

Benefits for Decision Makers

Inspiration, satisfaction and comfort in decisions thanks to…

…refining intuition by knowing when to trust and doubt it

…avoiding mistakes by spotting and evading hidden traps

…learning correct and actionable insights from experience 

…managing uncertainty by generating and testing new ideas

…gaining control over own decisions by regulating objectives

…improving negotiation skills and outcomes through creativity

…assessing and mitigating risks by enhancing statistical literacy

…predicting and influencing other people’s decisions and behavior

Talks, workshops and projects to organizations in a variety of sectors.

Modules and sessions in the executive, graduate and alumni programs of renowned business schools.

Articles for decision makers in prominent magazines (a selection).

Social enterprises and creative projects.

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Scholarly research on experience, uncertainty and decision making.

Soyer, E., Pauwels, K., & Seggie, S. H. (2019). Big and lean is beautiful: A conceptual framework for data-based learning in marketing management. Review of Marketing Research, 16, 63-83.

​Seggie, S., Soyer, E., & Pauwels, K. (2017). Combining big data and lean startup methods for business model evolution. AMS Reivew, 7(3-4), 154-169.

​Hogarth R. M., & Soyer E. (2016). Kind and wicked experience in marketing management. Journal of Marketing Behavior, 2, 81-99.


Soyer, E., & Hogarth, R. M. (2015). Learning from experience in nonlinear environments: Evidence from a competition scenario. Cognitive Psychology, 81, 48-73.

Hogarth, R. M., Lejarraga, T. & Soyer, E. (2015) The two settings of kind and wicked learning environments. Current Directions in Psychological Science, 24, 379-385.

Hogarth R. M., & Soyer E. (2015). Communicating forecasts: The simplicity of simulated experience. Journal of Business Research, 68, 1800-1809

Hogarth R. M., & Soyer E. (2015). Providing information for decision making: Contrasting description and simulation. Journal of Applied Research in Memory and Cognition, 4, 221-228.

Soyer, E. (2015) Uygulama ve Politika Gelistirme (Nudges and policy applications). In Neyse et al (Eds.) Ikisatta Davranıssal Yaklasımlar (Behavioral Approaches in Economics). Imge. (In Turkish)

Hogarth R. M., & Soyer, E. (2015). Improving judgments and decisions by experiencing simulated  outcomes. Neuroeconomics, Judgment, and Decision Making. Psychology Press.

Hogarth R. M., Mukherjee, K., & Soyer, E. (2013). Assessing the chances of success: Naïve statistics vs. kind experience. Journal of Experimental Psychology: Learning, Memory and Cognition, 39, 14-32.

Soyer, E., & Hogarth, R. M. (2012). The illusion of predictability: How regression results mislead experts. International Journal of Forecasting, 28, 695-711.

Soyer, E., & Hogarth, R. M. (2011).The size and distribution of donations: Effects of number of recipients. Judgment and Decision Making, 6, 616-628.

Hogarth, R. M., & Soyer, E. (2011). Sequentially simulated outcomes: Kind experience vs. non-transparent description. Journal of Experimental Psychology: General, 140, 3, 434-463.

Soyer, E., & Hogarth, R. M. (2015). The golden rule of forecasting: Objections, refinements, and enhancements” Journal of Business Research, 68, 1702-1704.

Soyer, E., & Hogarth, R. M. (2012). Response to commentaries on “The illusion of predictability: How regression results mislead experts.” International Journal of Forecasting 28, 719-721.

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